Facebook CTO Bret Taylor revealed that the social networking site has cut spam on its platform by 95%, while cutting platform policies and rules by half.
Taylor discussed the roadmap for the Facebook Platform at the Inside Social Apps conference in San Francisco. On stage with Inside Network‘s Justin Smith, the Facebook CTO started by discussing the current health of the social gaming market.
“Gaming and apps have been growing like gangbusters,”
the former Friendfeed co-founder said. As one might expect, he was very bullish on the state of social gaming and the Facebook Platform especially. Part of the reason it hasn’t degraded, he argued, was Facebook’s efforts to decrease application spam.
“The reaction by some to the decisions we have made as a product team, as a platform team, were not universally positive,” he added, referring to its 2008 and 2009 crackdowns on application spam, which also hurt app virility. The result was that spam on the Facebook Platform dropped by 95% last year, and that’s with fewer policies regarding developers and the platform. Taylor says that automated technologies and detection are the primary reason why it has needed fewer official rules to keep spam at bay.
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